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Current Applause Magazine
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Summer 2025 Quarter Dates

Glow For It Starter Kit Offer

Glow For It FAQs
May 1 - 31, 2025
$20 to start a Mary Kay business? Glow for it! For a limited time, prospective team members can start their own Mary Kay business for $20 (normally $30)! 
The revamped Starter Kit includes essential materials to help them get started, including fun and functional informational resources and Mary Kay® product samples. Additionally, they will receive access to a beautifully branded Mary Kay® Personal Website for one year.
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What’s in it for you?
Building UP your team – and a FREE Mary Kay branded professional tote bag when your two new team members each place an activating $450 retail product order* by 11:59 pm ET on May 31 AND you are personally active*!
Share your Mary Kay story with those interested in learning more about potential meaningful connections, personal growth and positive vibes they could experience by starting a Mary Kay business. Don’t miss out on maximizing this promotion because you never know who will take centre stage and bask in glowing empowerment when this brilliant opportunity crosses their path! 

†Price is as shown plus applicable sales tax. This offer cannot be combined with any other discounts or promotions. Mary Kay Cosmetics Ltd. reserves the right to extend, modify, eliminate or reduce this offer at any time. All terms, conditions, rights and/or restrictions set forth in the Independent Beauty Consultant Agreement with Mary Kay Cosmetics Ltd., including the Company’s 90% Repurchase Policy, apply. *Non-cumulative. An Independent Beauty Consultant is considered “active” in the month a minimum $450 retail product order is received by the Company and in the following two calendar months.


Product of the Month

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Social Media Playbook

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Monthly Social Media Playbook

Grow & Celebrate Challenge

Grow & Celebrate FAQs

​It’s time for you to take the next step for your business. Grow your business and nurture your path to leadership by getting involved in the 
Grow & Celebrate Team Leader+ Challenge! Think beyond the reward to sustainable growth through boosted sales and strong teamwork. This three-part challenge can enhance leadership skills and strengthen the bond with our amazing Independent Beauty Consultants. Let’s embark on this exciting journey together!

The First Challenge: 
  • Goal: Become a Team Leader, Future Independent Sales Director or Sales Director-in-Qualification with 5 or more active* personal team members by June month end.  
  • Eligibility: In order to participate in this first challenge, Independent Beauty Consultants, Senior Beauty Consultants and Star Team Builders must have 4 or fewer active* personal team members as of March 31, 2025. 
Learn more about the career path! 

The Reward: 
  • When you achieve the challenge and attend Seminar 2025, you will receive a special lanyard at Bling Badge pickup and onstage recognition. In addition to that, you will receive recognition in the Facebook Education group and on InTouch™ at the close of the contest.
Learn more about Seminar 2025! 

Step Up To Director Promotion

​January 1 - June 30, 2025
Step UP to Director: Elevate Your Journey and Be Rewarded!
What the mind can believe, it can achieve. Mary Kay Ash believed in the power of visualizing your goal, writing it down, telling others about it and making it happen. You have the opportunity to make the second half of this Seminar year epic by setting and getting your goal to become a Sales Director with this motivational promotion and inspiring incentives!
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Step Up to Sales Director FAQ's

100 Customers Challenge July 1, 2024 - June 30, 2025

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General Manager Lynda Rose is challenging each of you to add 100 new customers by June 30, 2025, and we know you have what it takes to make it happen!

Imagine the impact of bringing 100 new faces into your Mary Kay business. Not only will it boost your sales, but it will also expand your reach and help more people experience everything Mary Kay has to offer – innovative products, unparalleled quality, and customer service like no other. 

So, let’s get out there and make it happen! Reach out to potential customers, share our story, and show them why we’re the best beauty decision they’ve ever made. 
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Rewards and Recognition: 
Ready to be recognized and celebrated? There will be fantastic rewards and recognition at each step of your customer-building journey: 
Independent Beauty Consultants and Independent Sales Directors who add:
  • 25 new customers will receive a motivational card to celebrate their achievement.
  • 50 new customers will receive a congratulations card, a special bling button, a custom designed sash and onstage recognition at Seminar 2025.
  • 75-100+ new customers will receive a congratulations card, online recognition, recognition in Applause® magazine, a special bling button, a custom designed sash and onstage recognition at Seminar 2025.
  • 100+ new customers will be entered into provincial draws that will take place at Seminar 2025, with a special prize for each winner.
  • Unit recognition at Quarterly Director Meetings, Leadership Conference (for Sales Directors)
  • PLUS, Quarterly Zoom Education Meetings for various recognition levels.

New Star Consultant Quarter! Q4 April 1, 2025 - June 30, 2025

Click on the Company Contests page and visit www.marykayintouch.ca for more information and full details!
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Q4 Star Quarterly Hot Picks

All-Star Challenge 2024-2025

July 1, 2024-June 30, 2025
Achieve Star Consultant status all four quarters and meet the total year-end minimums and you can earn these enhanced Star Consultant rewards!
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Seminar 2025

Seminar 2025
​https://vid.us/lwr503
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Seminar 2025
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Seminar 2025

Price Adjustments - May 16, 2025

Beginning May 16, 2025, annual price adjustments will be made on select Retail Products (Section 1) as part of Mary Kay’s ongoing efforts to deliver quality products that support an exceptional opportunity for you and keep you competitive in the marketplace.

Please note that these price adjustments are NOT in response to current political events and occur every year regardless of what is happening in the economic environment.
Note: Shipping/Handling Rate Increase

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As a company, it is Mary Kay’s goal to ensure that you receive the best possible shipping value. Mary Kay has a strong partnership with UPS and Canada Post that allows them to negotiate competitive shipping rates and minimize price increases. In fact, it’s been over two years since our last shipping and handling increase. As such, effective May 16, 2025, shipping and handling charges will increase as follows:
Independent Sales Force Inventory Shipments will increase from $13.85 to $15.25.
Customer Direct Ship (CDS) rates will remain the same at $7.75.
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Summer 2025

Visit Marykayintouch.ca for Full Details, additional videos and more!
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Look Book-Summer 2025
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Summer 2025 Products Flier

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Summer 2025 Products Flier
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Summer 2025 Products Flier
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Summer 2025 Products Flier

MKMen Skin Care Promo Video
​https://vid.us/k15ueh
MKMen Skincare Education Video
​https://vid.us/57jiu9

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MKMen Flier
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MKMen Flier

Confidently You Eau de Parfum
​https://vid.us/reditg
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Confidently You Flier
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Lavender & Coconut Flier

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Tinted Lip Oil Flier
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Summer Beauty Essentials Flier

Social Media Images


Summer 2025 Phase Outs

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  • What's New
  • Booking/Coaching
  • Brides
  • Business Tools
  • Company Contests
  • EDUCATION
    • InTouch Login
    • Pacesetter Program
    • Power Plans
  • Generating Leads
  • IMAGES-INVITES
  • Parties
    • Hydrasession
  • Product Tools
    • Sample Cards & Surveys
  • Selling Tools
    • Gift Cards & Certificates
  • Seasonal Selling
  • Holiday Central
    • Holiday Gift Certificates
  • Team Building/Leadership
  • Working Virtually