What's New

⬆️ Click on each image above to get more information! ⬆️

Current Applause Magazine

Spring 2026 Dates

Spring Start Up Promotion

April 1 - 30, 2026
Spring Start Up FAQ
For a limited time, new Independent Beauty Consultants can launch their Mary Kay business for just $2, and the best part? That $2 goes straight to the Mary Kay Ash Charitable Foundation. That’s what we call purpose-powered entrepreneurship.
Small startup fee. Big impact. All the good feel-good vibes.

WHAT’S INCLUDED IN THE $2 DIGITAL SMART START?
• FREE 1-year Personal Website Subscription – their digital storefront, ready to make sales.

Rise & Radiate Challenge

January 1 – June 30, 2026

RISE & RADIATE IBC SELLING CHALLENGE FAQ

Get ready to rise up to a new challenge and radiate like the Mary Kay superstar you are! The new Rise + Radiate Challenge for Beauty Consultant is here to help fuel your fire in the months leading up to Seminar – and reward you for consistent growth!

An Independent Beauty Consultant can achieve this challenge by ordering $1,200 or more in retail Section 1* products each month for four, five or six months during the January – June 2026 timeframe. The orders to support the monthly $1,200+ amount do not need to be consecutive to be an achiever.

Rewards and Recognition:

4 Months Achieved: Bling Button + Seminar Recognition
5 Months Achieved: Bling Button + Seminar Recognition + Rise + Radiate Sash you can wear proudly to celebrate your consistency!
6 Months Achieved: All of the above + a Mary Kay-branded quilted crossbody.